What is 
Data Visualisation?

Author: ian Amos 
5 Minute Read

  • Software Development

Data visualisation is the graphical representation of data. Using visuals like charts, graphs and maps, data visualisation tools provide an accessible way to understand trends, outliers and patterns in data.

In a world of big data, data visualisation tools and technologies are essential for analysing massive amounts of information and making data-driven decisions. 

Being able to focus on key performance indicators when working with large amounts of data can be difficult if all you have is a database of records. With data visualisation, you can extract the relevant data into a visual using data processing software that anyone across your business can understand. 

Telling Stories With Data

The visualisation of data is becoming a key tool in making sense of the trillions of rows of data stored in data centres every day. It can tell a story by curating the data into a form that is easily understood, focusing on the trends and outliers. Good visualisation tells the story clearly by removing the noise from the data and only highlighting the information that is useful to you. 

It is not as simple as creating a graph to make it look appealing or putting the information part on an infographic though. Making data visuals effective is a delicate balancing act between form and function. For example, A plain graph could be quite boring, or it could make a powerful point, whereas a beautiful visualisation could completely fail at conveying the message or it could speak to the masses. The visual used and the data shown need to work together, there is a tact to combining great analysis with great storytelling. 

Examples of Visualisation

One great use of Data Visualisation is Marketing to Sales Opportunities. By pulling data from Google Analytics and your sales CRM you can begin to build a picture of your client base to track conversions or cost to acquire customers (CPA). Reports like this can help your marketing team focus their efforts and budgets, help sales to understand their lead cycle and help finance forecast more accurately.  

Data Processing Software

Data Processing software manipulates your stored data so that you can visualise it.

There is plenty of out of the box software available that can help you visualise your data and it can be easily integrated. Or, if you have a specific need, you can have bespoke software built that will fit the exact specifications for your business. 

If you would like to know more about bespoke solutions for data processing software click here. 

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