Curious about how your website is performing? - Book your free Website SEO Audit here

Get in Contact -

View Work Flip Card View Careers Read Article View Answer

Return to Insights

7 Advantages of Bespoke Website Design Vs Templates

Web Design

6 minute read

Designer creating a bespoke website on a computer

In these modern times, online businesses are becoming a necessity for every business. You can’t afford to not have an online presence. But how do you create a website that is attractive and appeals to your audience? The answer is bespoke web development. A bespoke solution allows you to create a website that suits your individual needs in terms of functionality, design and branding—something that isn’t possible with template solutions or other types of off-the-shelf solutions.

Bespoke website development offers many advantages over template solutions

There is no doubt that bespoke web solutions offer more flexibility. They are custom-built to suit your needs and requirements, so you don’t have to compromise on features or functionality. In fact, a bespoke solution will be designed specifically around your business and its audience so it can deliver exactly what they need.

This is opposed to template solutions where there will always be some limitations due to not being able to cater to every single feature someone could need in their website. The advantage of this limitation is that it helps keep costs down by using pre-built components instead of having developers code everything from scratch for each customer. However, you will be tied to their ecosystem indefinitely without the option to move what you create elsewhere.

1. Stronger Brand

In the world of business, branding is everything. A strong brand helps you to stand out from the crowd and build trust with your customers. It also makes it easier for them to find your website when they search online. With so many businesses competing for attention online, building a memorable brand can give you a huge advantage over your competitors.

Bespoke design designed by experts to perfectly reflect your company’s identity and target audience by using the right colours, fonts, images and text styles for each page on the website. This gives potential customers an immediate sense of who you are as a business – giving them confidence in what you offer if they choose to do business with you.”

On the other hand, template-based web designs tend to be generic and lack personality because they’re created using default templates which are often based on generic business models such as “Local Businesses” or “Ecommerce Stores” rather than reflecting specific industry niches like yours does.

Angel Ventlock website featured image wide
Angel Ventlock – Bespoke E-commerce Multisite

2. Increased Revenue

A bespoke website design will encourage more customers to make a purchase because it has been designed to reflect the brand of your business. An effective brand will create a strong visual identity and build trust with potential customers, which is vital for generating revenue.

With a template-based solution, you are at the mercy of the developers who created the theme. They may not share your vision or understand what works best for your business; they may use generic graphics that don’t accurately represent your company; they may not realise that certain features aren’t best suited for every type of site; etc. On top of all this, if something goes wrong with their design then there’s little chance you can get things fixed quickly because those people have moved on to other projects by now!

A custom web design should be responsive (meaning it looks good on mobile devices too), easy to navigate around and search through its content quickly so that visitors feel confident enough in making purchases from it straight away without hesitation or second thoughts.

3. Complete Ownership

A bespoke website has the advantage of giving you complete ownership with no reliance on a third party. With templated solutions, you will be at the mercy of changes you don’t want or ask for. If you don’t like the changes or they simply don’t work for your business you can’t take what you’ve built elsewhere.

We value every project and every client, that’s why we give you the power to move combined with a fantastic product and excellent service that will make you choose to stay. A website with complete ownership offers your business the best way to guarantee your business will have true scalability.

4. Faster Loading Times

You’re probably aware that a bespoke website will be faster than a template website. This is because the code of a bespoke site is simpler and therefore downloads in a shorter time. A bespoke site has been designed specifically for your business, so it doesn’t contain any unnecessary features, which means it can be built quickly and easily.

Templated sites are full of features, but do you want or need them? Many businesses are realising to meet their long-term goals the vast majority of features don’t suit their needs and ultimately slow them down.

5. Better SEO

Search Engine Optimization, or SEO, is crucial for any business looking to stay competitive in today’s digital economy. Truly focused design and development which loads your website faster are critical for ranking high on search engines, particularly Google.

With 93% of all online experiences beginning with a search engine, it is the number 1 driver of traffic to content sites, beating social media by more than 300%! This is why there’s an increasing number of businesses buying into Bespoke Website Design solutions to get their websites up and running quickly and efficiently.

6. Custom Functionality

Custom functionality is important in any business, but it’s especially important when it comes to your website.

Bespoke websites allow for custom functionality uniquely suited for your business and its needs. This will help your business and allows you to scale your website to your growing needs. Custom functionality can include:

  • A specific process for collecting information from clients or customers (e.g., a lead capture form, contact us page)
  • A custom-built checkout process and shopping cart system (e.g., if you have products or services to sell)
  • Additional pages with additional content that may not be available on other sites (e.g., blog posts)

7. Enhanced Security

When you create a bespoke website, the security measures included in the design are customised for your business. For example, you may want to include a combination of strong passwords and two-factor authentication for login details. This means that when someone tries to hack into your website or is infected with malware, they won’t succeed because there are no loopholes in the system that could allow them access (and therefore steal data or cause damage).

The same goes for template websites: If someone wants to hack into one of these sites then there’s nothing stopping them – because all websites built using templates have exactly the same features as each other so hackers know precisely how they work! Also unlike bespoke websites which are created specifically according to their user’s needs and specifications; template-based websites can be made unsecure by third parties who add plugins not suitable for security purposes such as those designed specifically for social media platforms like Facebook or Twitter etc.”

Hogarths website mockup featured image widescreen
Hogarths Hotels – Bespoke WordPress Multisite


In conclusion, bespoke website design is a better option for most businesses than template websites. As you can see from the seven advantages we’ve listed above, there are many benefits to building your own custom website. This includes having a strong brand presence, increased revenue due to improved user experience and SEO rankings (through purpose-built SEO platforms), faster loading times that result in higher conversion rates and lower bounce rates which makes it easier to retain customers long-term as well as being able to add custom functionality.

If you are interested in finding out how a bespoke website can supercharge your business book a free 30-minute consultation today and talk to an expert about your next big project.